creativity -The ability to use imagination to produce a novel idea or product. Wiktionary
I think that creativity is the ability to perceive the world in a new way, i.e. see hidden patterns, make connections where none seem to exist and generate new solutions.
We all know someone that we think of as creative. Many times they are open-minded, flexible and curious, playful, have a sense of humor and see the world outside the box. Creative people use two processes, thinking and producing.
Generally, creativity is seen as a positive human trait. As humans, we need it. We are motivated to be creative because we have a need to have novel and varied stimulation, as a way to communicate our ideas to others and to solve problems. When I am in the 'zone' it is a high and everything seems brighter, more interesting and alluring. Are you creative? How?